Big ideas.
Measurable impact.
A look at the audience growth, content strategy, and monetization work I’ve helped bring to life.
CASE STUDY 01 - OKAYAFRICA
Scaling YouTube Channel to over 1 Million Subscribers.
Client
OkayAfrica | Areya Media
The Challenge
Revive a dormant YouTube Channel following major leadership and staffing changes. Rebuild audience engagement and establish a sustainable growth strategy.
The Approach
Developed a data-driven growth strategy using audience analytics, channel optimization, refreshed branding, and original podcast content. Built a consistent publishing and distribution strategy to attract new viewers and grow subscribers.
The Result
Scaled OkayAfrica’s YouTube channel to over 1 million subscribers, transforming an inactive channel into a growing platform for original content.
CASE STUDY 03 - OkayStudios & OkayAudio
Building Award-Winning Original Content Franchises
Client
Areya Media
The Challenge
Launch OkayStudios and build an audience for a new lineup of original podcasts and video franchises. Develop a cross-platform strategy to grow viewership, attract subscribers, and create new sponsorship opportunities.
The Approach
Developed audience growth, content distribution, and monetization strategies across YouTube, Facebook, Instagram, and TikTok. Built campaigns around original franchises including The Almanac of Rap, Afrobeats Intelligence, and Birds Eye View.
The Results
Earned 27 award wins and 3 additional honors in 2026 across the Signal, W3, Anthem, and Webby Awards, plus PodFest Naija. The wins included 5 Gold, 19 Silver, and 3 Bronze awards. Combined with its 2025 Webby win, the content portfolio earned 28 awards and 33 total wins, nominations, and honors across 2025 and 2026.
CASE STUDY 02 -
Multi-Brand YouTube Growth
Managing YouTube Audiences of over 20 Million Subscribers
Client
Paramount | BET | Vox Media | Thrillist | Areya Media
The Challenge
Develop audience growth strategies for major entertainment and media brands, each with unique audiences, content priorities, and business goals.
The Approach
Led YouTube strategy, channel management, content optimization, and audience development across multiple brands. Used performance analytics and platform insights to improve content discovery, engagement, and subscriber growth.
The Impact
Managed and developed YouTube strategies across channels representing more than 20 million subscribers, supporting some of the most recognized brands in entertainment and digital media.
CASE STUDY 04 - Okayplayer
Growing a Legacy Music Brand YouTube Subscribers by 526%
Client
Okayplayer | Areya Media
The Challenge
Revitalize a legacy music and culture brand whose YouTube channel had stalled at 67,000 subscribers after a decade of inconsistent publishing and limited growth. Transform the underutilized channel into a destination for music discovery, artist storytelling, and original programming.
The Approach
Refined the channel's content strategy around music culture, artist storytelling, and original video franchises. Improved video packaging, titles, thumbnails, publishing consistency, and audience targeting using YouTube performance data.
The Results
Grew Okayplayer's YouTube channel to more than 400,000 subscribers, expanding the brand's digital audience and creating new opportunities for original programming.
Let’s work on your next success story.
Get an expert perspective on where your channel can go next.
One hour. Clear answers.
A 60-minute 1:1 consultation to discuss your biggest YouTube challenges and identify practical next steps.
✔ Your channel’s opportunities and challenges
✔ Content ideas, titles, thumbnails, and targeting
✔ Questions about analytics, growth, or monetization
✔ Actionable next steps